Something broke in your Google Ads account

Usually a feed, audience signal, or conversion-quality problem rather than the campaign type itself.

A sudden drop almost always has a discrete cause. The work is finding which one, in order, before changing bids.

Check tracking before you touch the account. Optimising on broken data makes everything downstream worse.

Underspend is a signal, not a bug. It usually points at bid strategy limits, targeting, or auction eligibility.

Rising CPC is a symptom with several possible causes, and only some of them are worth reacting to.

Display spend attached to a search campaign is a common, quiet drain with a known set of fixes.

Invalid traffic is measurable, and some of it is refundable if you document it properly.

Ad hijacking has a detection routine and an escalation path. Both are unglamorous and both work.

Suspensions have named causes and an appeal process. Guessing at the cause wastes the appeal.